Marketing activity Marketing involves activities: Creating value is not just developing products. However, companies also need to think
Marketing Management
Product vs. Market Orientation and Commercial vs. Social Marketing
Product orientation vs. market orientation Product orientation focuses on the internal, while market orientation focuses on the external. I mean,
Marketing Objectives, Strategy, and Ethics
Marketing objectives Marketing objectives tell us what the company should achieve through its marketing activities. They outline measurable goals
Market and Its Features
The market is where sellers and buyers exchange goods or services. It may refer to a physical or non-physical location, such as e-commerce. Types
Consumer Behavior, Customer Service and Satisfaction
Consumer behavior Consumer behavior is how a consumer acts or carries out activities related to purchase, use, and disposal. It is shaped by
Marketing Planning
Marketing planning is about translating company objectives into strategies and actions. Therefore, it is essential for directing and coordinating
Market Targeting and Market Segmentation
Market targeting Market targeting is about selecting a feasible target market from all available markets/market segments. First, the company
Market positioning, Target Marketing, and Product Strategy
Market positioning Market positioning is about creating a perception or place about a company relative to its competitors based on specific
Sales Forecasting and Market Research
Sales forecasting Through sales forecasting, companies predict future sales. As a result, sales data is valuable for businesses. Companies use it
Marketing Mix: Product
The marketing mix contains elements required to successfully market any product. Therefore, marketing efforts and strategies should focus on these
Marketing Mix: Price
Price represents the monetary value of a product. For companies, it's what they get paid to sell products. Meanwhile, for consumers, it is the cost
Marketing Mix: Promotion
Promotion is about communicating to a market intended to sell a product or increase public awareness. Its role is to inform, persuade, and remind