What's it: A unique selling proposition shows you a set of product benefits and solutions to satisfy customer needs and differentiate it from competitors' products. That is the main reason consumers buy a product, even though the price may be
Market Positioning
Product Positioning: Meaning, Why It Matters, Type and Strategy
What's it: Product positioning is about placing the product in consumers' eyes and among other products on the market. It is essential to influence customer perceptions of the value of a product. For example, Apple positions the iPhone as a
The 5 considerations when the company builds a strong brand image
A strong brand image is a representation of a company's competitive advantage. By having it, the money will continue to flow to the company. Several reasons are why I say this. The image represents the impression of a brand. A positive impression
Brand Image: Meaning, Examples, Importance and How to Build It
What's it: A brand image is a consumer's impression of a brand. A brand is an essential part of marketing success because it acts to differentiate the company's products from competitors' products through names, designs, symbols, and other