Market positioning Market positioning is about creating a perception or place about a company relative to its competitors based on specific
Market Positioning
Unique Selling Proposition: Importance, How it Works and Examples
What's it: A unique selling proposition shows you a set of product benefits and solutions to satisfy customer needs and differentiate it from
Product Positioning: Meaning, Why It Matters, Type and Strategy
What's it: Product positioning is about placing the product in consumers' eyes and among other products on the market. It is essential to
The 5 considerations when the company builds a strong brand image
A strong brand image is a representation of a company's competitive advantage. By having it, the money will continue to flow to the company. Several
Brand Image: Meaning, Examples, Importance and How to Build It
What's it: A brand image is a consumer's impression of a brand. A brand is an essential part of marketing success because it acts to