The Ansoff matrix has advantages and disadvantages. Although simple, the matrix helps companies plan their business growth in the future related to their products and markets. In addition, the matrix provides apparent alternatives for how they
Marketing Strategy
Risks Associated with Four Growth Strategies in Ansoff Matrix
The Ansoff Matrix offers four strategies for growing a business, considering products and markets. We can use this model in strategic planning to get an overview and evaluate growth potential. However, there are some risks inherent in each
How to deliver customer value? The types
There are several ways to deliver customer value. For example, it can be by quality, design, or other product attributes. Or, it could be through branding, superior after-sales service, and pricing. Each customer will have different
Customer Value: Definition, Importance, Examples
What's it: Customer value refers to how worth a product is to a customer. It represents the difference between the perceived benefits and the costs incurred to obtain the benefits of a product. Perceived value depends on customer perception
Product Marketing Strategy To Achieve Competitive Advantage
Some companies develop a product marketing strategy by differentiating their offerings. While others focus on cost and offer standard products. Both can be successful in gaining a competitive advantage. How did they develop it? What should they focus
Marketing Planning: Meaning, Importance, Steps, and Components
What's it: Marketing planning is the process of defining marketing goals and developing a clear and comprehensive set of programs to achieve those goals. The written document of plans we call a marketing plan. The marketing plan must be
Ansoff Matrix: Importance, Four Strategies
What's it: The Ansoff matrix shows you four marketing strategies available based on product and target market considerations. Igor Ansoff, a Russian American mathematician, developed it and published it in a Harvard Business Review article
Revenue Management: Meaning, Goals and How it Works
What's it: Revenue management is the adoption of a data-driven approach for predicting consumer behavior to maximize revenue. Companies use sophisticated computer systems to analyze consumer behavior, forecast demand, adjust inventory, and set
Pricing Strategy: Types, Factors to Considering
What's it: Pricing strategy is companies' policy in setting the selling price of their products. Some firms may set prices with more consideration to the market (market-based pricing), while others consider cost-based pricing more. Pricing is