Product orientation vs. market orientationProduct orientation focuses on the internal, while market orientation focuses on the external. I mean, product orientation emphasizes leveraging internal strengths to develop products and expecting
Commercial Marketing
Commercial Marketing: How It Works, Different With Social Marketing
What's it: Commercial marketing is efforts to promote and sell products profitably. The keyword here is profit. That is the antithesis of social marketing, which has a non-profit motive and seeks to educate consumers about collective social