Product orientation vs. market orientationProduct orientation focuses on the internal, while market orientation focuses on the external. I mean, product orientation emphasizes leveraging internal strengths to develop products and expecting
Product Orientation
Product Orientation: Meaning, Characteristics, Pros, and Cons
What's it: Product orientation is a marketing management philosophy by promoting quality products to generate sales. The company assumes product quality as a determinant of demand in the market. They pay less attention to customer needs and