Product orientation vs. market orientationProduct orientation focuses on the internal, while market orientation focuses on the external. I mean, product orientation emphasizes leveraging internal strengths to develop products and expecting
Market Orientation
Market Orientation: Meaning, How It Works, Pros and Cons
What's it: Market orientation is a business philosophy in which a company focuses on meeting customer needs and wants through its products. In this case, the company assumes its success depends on customer satisfaction.Satisfying customers