Product orientation vs. market orientationProduct orientation focuses on the internal, while market orientation focuses on the external. Product orientation emphasizes leveraging internal strengths to develop products and expecting consumers to
Market Orientation
Market Orientation: Meaning, How It Works, Pros and Cons
What's it: Market orientation is a business philosophy in which a company focuses on meeting customer needs and wants through its products. In this case, the company assumes its success depends on customer satisfaction.Satisfying customers