What's it: Homogeneous products are goods or services without unique characteristics and satisfy buyers in the same way. They are characteristics of products in perfect competition and are perfect substitutes for each other. They have
Product Strategy
Differentiated Product: Meaning, Purposes, How It Works, And Benefits
What's it: Differentiated products refer to unique goods or services, made different from competitors' products and have a different perceived value from other products. These products satisfy consumers in different ways and are