Market positioning Market positioning is about creating a perception or place about a company relative to its competitors based on specific
Product Strategy
Homogeneous Products: Meaning, Characteristics, Implications
What's it: Homogeneous products are goods or services without unique characteristics and satisfy buyers in the same way. They are
Differentiated Product: Meaning, Purposes, How It Works, And Benefits
What's it: Differentiated products refer to unique goods or services, made different from competitors' products and have a different perceived