In today's competitive business landscape, companies must develop a clear understanding of their target market and how to position their products or services effectively. Market positioning, target marketing, and product strategy work together to
Product Strategy
Homogeneous Products: Meaning, Characteristics, Implications
What's it: Homogeneous products are goods or services without unique characteristics and satisfy buyers in the same way. They are characteristics of products in perfect competition and are perfect substitutes for each other. They have
Differentiated Product: Meaning, Purposes, How It Works, And Benefits
What's it: Differentiated products refer to unique goods or services, made different from competitors' products and have a different perceived value from other products. These products satisfy consumers in different ways and are imperfect