Product orientation vs. market orientationProduct orientation focuses on the internal, while market orientation focuses on the external. I mean, product orientation emphasizes leveraging internal strengths to develop products and expecting
Social Marketing
Social Marketing: Meaning, Importance, Examples, Advantages
What's it: Social marketing has a social purpose rather than a profit like commercial marketing. It integrates marketing concepts to drive behavior change for the long-term benefit and well-being of society. Such an objective differs from