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Marketing

Durable Goods: Meaning, Characteristics, Examples, And Importance

Updated on April 17, 2022 by Ahmad Nasrudin

Durable Goods Meaning Characteristics Examples And Importance

What's it: Durable goods are a category of tangible products with long economic life, usually more than three years. You can use or consume them

Topic: Durable Goods, Marketing, Product Category: Business and Strategy

Primary Research: Methods, Advantages, and Disadvantages

Updated on April 15, 2022 by Ahmad Nasrudin

Primary Research Methods Advantages and Disadvantages

What's it: Primary research is a type of research where the researcher directly takes data from the original source. In other words, researchers

Topic: Market Research, Marketing Category: Marketing

Secondary Research: Meaning, Sources, Advantages, Disadvantages

Updated on April 15, 2022 by Ahmad Nasrudin

Secondary Research Meaning Sources Advantages Disadvantages

What's it: Secondary research, or desk research, is a type of research using external data sources, not original data sources. In other words,

Topic: Market Research, Marketing, Secondary Research Category: Marketing

Unique Selling Proposition: Importance, How it Works and Examples

Updated on April 11, 2022 by Ahmad Nasrudin

Unique Selling Proposition Importance How it Works and Examples

What's it: A unique selling proposition shows you a set of product benefits and solutions to satisfy customer needs and differentiate it from

Topic: Market Positioning, Marketing, Unique Selling Proposition Category: Marketing

7Ps Marketing Mix: Importance and Components

Updated on December 14, 2020 by Ahmad Nasrudin

7Ps Marketing Mix Importance and Components

What's it: 7Ps is an extended marketing mix by considering the specific characteristics of services. The 7Ps marketing mix consists

Topic: Marketing, Marketing Mix Category: Marketing

Sales Forecasting: Meaning, Importance and Methods

Updated on August 29, 2023 by Ahmad Nasrudin

Sales Forecasting Meaning Importance and Methods

What's it: Sales forecasting attempts to predict future sales for a specific period and with certain basic assumptions. It may be a sales value

Topic: Marketing, Marketing Plan, Sales Forecasting Category: Marketing

Product Positioning: Meaning, Why It Matters, Type and Strategy

Updated on April 15, 2022 by Ahmad Nasrudin

Product Positioning Meaning Why It Matters Type and Strategy

What's it: Product positioning is about placing the product in consumers' eyes and among other products on the market. It is essential to

Topic: Market Positioning, Marketing, Product Positioning Category: Marketing

Mass Market: Characteristics, Examples, Advantages, Disadvantages

Updated on December 11, 2020 by Ahmad Nasrudin

Mass Market Characteristics Examples Advantages Disadvantages

What's it: A mass market is a large market with little or no difference in tastes and needs between consumers, at least in companies' eyes. The

Topic: Marketing, Mass Market, Target Market Category: Marketing

Niche Market: Meaning, Examples, Advantages, and Disadvantages

Updated on December 10, 2020 by Ahmad Nasrudin

Niche Market Meaning Examples Advantages and Disadvantages

What's it: A niche market is a specific, small segment of a market with fewer competitors than the general market as a whole. It consists of a

Topic: Marketing, Niche Market, Target Market Category: Business and Strategy

Demographic: Meaning, Why It Matters, Key Variables

Updated on August 29, 2023 by Ahmad Nasrudin

Demographic Meaning Why It Matters Key Variables

What's it: Demographic refers to a population's characteristics both in terms of size, structure, population distribution, and change. Some of

Topic: Human Resources, Market Segment, Marketing Category: Business and Strategy

Marketing Planning: Meaning, Importance, Steps, and Components

Updated on August 14, 2023 by Ahmad Nasrudin

Marketing Planning Meaning Importance Steps and Components

What's it: Marketing planning is the process of defining marketing goals and developing a clear and comprehensive set of programs to achieve

Topic: Marketing, Marketing Planning, Marketing Strategy Category: Marketing

Target Market: Meaning, Importance, and How to Identify

Updated on April 11, 2022 by Ahmad Nasrudin

Target Market Meaning Importance and How to Identify

What's it: A target market is a part of the qualified available market in which the company seeks to direct its marketing efforts. The available

Topic: Marketing, Marketing Plan, Target Market Category: Business and Strategy

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