What's it: Product positioning is about placing the product in consumers' eyes and among other products on the market. It is essential to influence customer perceptions of the value of a product. For example, Apple positions the iPhone as a
Better knowledge. Sharper Insight.
What's it: Product positioning is about placing the product in consumers' eyes and among other products on the market. It is essential to influence customer perceptions of the value of a product. For example, Apple positions the iPhone as a