What's it: A unique selling proposition shows you a set of product benefits and solutions to satisfy customer needs and differentiate it from competitors' products. That is the main reason consumers buy a product, even though the price may be
Unique Selling Proposition
Unique Selling Point: Meaning, Why It Matters, How To Develop It
What's it: A unique selling point is something that makes a product attractive to consumers and different from competitors. It can take various dimensions of a product, such as function, features, quality, performance, design, and sale price. A