Asset-led marketing has both advantages and disadvantages. Although more focus on internal strengths to satisfy consumer's needs and wants is relatively inexpensive, core competencies are not always relevant to market demands. The market
Marketing Orientation
Social Marketing: Meaning, Importance, Examples, Advantages
What's it: Social marketing has a social purpose rather than a profit like commercial marketing. It integrates marketing concepts to drive behavior change for the long-term benefit and well-being of society. Such an objective differs from
Product Orientation: Meaning, Characteristics, Pros, and Cons
What's it: Product orientation is a marketing management philosophy by promoting quality products to generate sales. The company assumes product quality as a determinant of demand in the market. They pay less attention to customer needs and
Asset-led Marketing: Definition and How It Works
What's it: Asset-led marketing is a marketing philosophy in which a company should base its marketing strategy on its core competencies, not purely on what customers want. The company leverages its core competencies to innovate, drive
Market Orientation: Meaning, How It Works, Pros and Cons
What's it: Market orientation is a business philosophy in which a company focuses on meeting customer needs and wants through its products. In this case, the company assumes its success depends on customer satisfaction. Satisfying customers
Commercial Marketing: How It Works, Different With Social Marketing
What's it: Commercial marketing is efforts to promote and sell products profitably. The keyword here is profit. That is the antithesis of social marketing, which has a non-profit motive and seeks to educate consumers about collective social