What's it: Sales forecasting attempts to predict future sales for a specific period and with certain basic assumptions. It may be a sales value
Marketing Plan
Target Market: Meaning, Importance, and How to Identify
What's it: A target market is a part of the qualified available market in which the company seeks to direct its marketing efforts. The available
Economic Forecast: Meaning, Why it Matters, Methods
What's it: An economic forecast is a prediction of future economic conditions. This is usually for key economic variables such as economic
Market Segment: Meaning, Why It Matters, Criterias, Types
What's it: A market segment is parts of a market where consumers share a similar need or want. Individuals in one segment have similar
Market Research: Meaning, Why It Matters, Types, And Processes
What's it: Market research is an effort to collect and explore information about a market, including consumers' needs and wants. Researchers explore
Marketing Mix: Definition, Importance, Elements
What's it: The marketing mix is a set of elements for satisfying consumers profitably. In the conventional model, it consists of product, price,