What's it: Demographic refers to a population's characteristics both in terms of size, structure, population distribution, and change. Some of
Market Segment
Demographic Segmentation: Variables, How it works and Variables
What's it: Demographic segmentation divides the population in a market into segments based on variables such as age, education, income, and
Geographic Segmentation: Meaning, How it Works, Pros, Cons
What's it: Geographic segmentation divides consumers into segments based on where they live. It is a market segmentation alternative to
Market Segment: Meaning, Why It Matters, Criterias, Types
What's it: A market segment is parts of a market where consumers share a similar need or want. Individuals in one segment have similar
Psychographic Segmentation: Meaning, Why it Matters, Variables
What's it: Psychographic segmentation divides the population in a market into segments based on psychographic variables such as values,
Values, Attitudes and Lifestyles (VALS): Categories and Why They Matter
What's it: VALS stands for values, attitudes, and lifestyles, a framework for psychographic segmentation. It combines psychological and
Behavioral Segmentation: Meaning, Types, Advantages, Disadvantages
What's it: Behavior segmentation divides the market into small, homogeneous groups based on consumers' habit patterns spending their time and