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Target Market

Mass Market: Characteristics, Examples, Advantages, Disadvantages

Updated on December 11, 2020 by Ahmad Nasrudin

Mass Market Characteristics Examples Advantages Disadvantages

What's it: A mass market is a large market with little or no difference in tastes and needs between consumers, at least in companies' eyes. The

Topic: Marketing, Mass Market, Target Market Category: Marketing

Niche Market: Meaning, Examples, Advantages, and Disadvantages

Updated on December 10, 2020 by Ahmad Nasrudin

Niche Market Meaning Examples Advantages and Disadvantages

What's it: A niche market is a specific, small segment of a market with fewer competitors than the general market as a whole. It consists of a

Topic: Marketing, Niche Market, Target Market Category: Business and Strategy

Target Market: Meaning, Importance, and How to Identify

Updated on April 11, 2022 by Ahmad Nasrudin

Target Market Meaning Importance and How to Identify

What's it: A target market is a part of the qualified available market in which the company seeks to direct its marketing efforts. The available

Topic: Marketing, Marketing Plan, Target Market Category: Business and Strategy

Market Segmentation: Types, Criterias, Steps, Benefits

Updated on April 9, 2022 by Ahmad Nasrudin

Market Segmentation Types Criterias Steps Benefits

What's it: Market segmentation is the process of breaking down the consumer population into smaller groups. It aims to capture variations in

Topic: Market Segmentation, Target Market Category: Business and Strategy

Target Marketing: Meaning, Why It Matters, How It Works, Pros, Cons

Updated on April 15, 2022 by Ahmad Nasrudin

Target Marketing Meaning Why It Matters How It Works Pros Cons

What's it: Target marketing is a marketing activity focused on a target segment. Consumers in these segments have similar needs and tastes and

Topic: Target Market, Target Marketing Category: Marketing

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