What's it: A mass market is a large market with little or no difference in tastes and needs between consumers, at least in companies' eyes. The
Target Market
Niche Market: Meaning, Examples, Advantages, and Disadvantages
What's it: A niche market is a specific, small segment of a market with fewer competitors than the general market as a whole. It consists of a
Target Market: Meaning, Importance, and How to Identify
What's it: A target market is a part of the qualified available market in which the company seeks to direct its marketing efforts. The available
Market Segmentation: Types, Criterias, Steps, Benefits
What's it: Market segmentation is the process of breaking down the consumer population into smaller groups. It aims to capture variations in
Target Marketing: Meaning, Why It Matters, How It Works, Pros, Cons
What's it: Target marketing is a marketing activity focused on a target segment. Consumers in these segments have similar needs and tastes and