What's it: 7Ps is an extended marketing mix by considering the specific characteristics of services. The 7Ps marketing mix consists
Marketing Mix
Promotion in Marketing: Types, Affecting Factors
What's it: Promotion is a marketing effort to increase public awareness, stimulate people to buy, and increase sales. It may be for product, brand, or
Marketing Mix: Definition, Importance, Elements
What's it: The marketing mix is a set of elements for satisfying consumers profitably. In the conventional model, it consists of product, price,
Marketing mix element: People
People refer to those who deal with customers. That is one of the seven aspects of the marketing mix. They are essential for marketing success because