The marketing mix contains elements required to successfully market any product. Therefore, marketing efforts and strategies should focus on these
Marketing Mix
Marketing Mix: Price
Price represents the monetary value of a product. For companies, it's what they get paid to sell products. Meanwhile, for consumers, it is the cost
Marketing Mix: Promotion
Promotion is about communicating to a market intended to sell a product or increase public awareness. Its role is to inform, persuade, and remind
Marketing Mix: Place
Place in the marketing mix refers not only to the location to sell the product. But it's also about how the product gets to the customer and how
Marketing Mix: People, Process, and Physical Evidence
People People refer to those who work in the company and help in carrying out daily operations. In a narrower definition, it relates to staff who
7Ps Marketing Mix: Importance and Components
What's it: 7Ps is an extended marketing mix by considering the specific characteristics of services. The 7Ps marketing mix consists
Promotion in Marketing: Types, Affecting Factors
What's it: Promotion is a marketing effort to increase public awareness, stimulate people to buy, and increase sales. It may be for product, brand,
Marketing Mix: Definition, Importance, Elements
What's it: The marketing mix is a set of elements for satisfying consumers profitably. In the conventional model, it consists of product, price,
Marketing mix element: People
People refer to those who deal with customers. That is one of the seven aspects of the marketing mix. They are essential for marketing success