What's it: 7Ps is an extended marketing mix by considering the specific characteristics of services. The 7Ps marketing mix consists of: Product PricePlace PromotionPhysical evidencePeopleProcess 7Ps
Marketing Mix
Promotion in Marketing: Types, Affecting Factors
What's it: Promotion is a marketing effort to increase public awareness, stimulate people to buy, and increase sales. It may be for product, brand, or company itself. Promotion combines any communication between a business and a
Marketing Mix: Definition, Importance, Elements
What's it: The marketing mix is a set of elements for satisfying consumers profitably. In the conventional model, it consists of product, price, promotion, and place. Then, the experts added three other elements: people, process, and
Marketing mix element: People
People refer to those who deal with customers. That is one of the seven aspects of the marketing mix. They are essential for marketing success because their service has a direct impact on customer satisfaction and loyalty. What is the