What's it: Primary research is a type of research where the researcher directly takes data from the original source. In other words, researchers are the first to collect data. Data may be qualitative or quantitative information. Qualitative
Market Research
Secondary Research: Meaning, Sources, Advantages, Disadvantages
What's it: Secondary research, or desk research, is a type of research using external data sources, not original data sources. In other words, you are not first hand and therefore have no control over the accuracy of the data. For example, you
Abstract: Meaning, Content, and Why it Matters
What's it: An abstract summarizes the core arguments or main points of an article, thesis, or a longer work such as a book. This section aims to allow the reader to get a quick overview of the work's argument base and content before exploring it
Marketing Research: Objectives, Types, Steps, Methods
What's it: Marketing research is the efforts of systematically collecting and analyzing markets to support more effective marketing decision making. The stages usually include setting objectives, designing research and methods, collecting data,
Market Research: Meaning, Why It Matters, Types, And Processes
What's it: Market research is an effort to collect and explore information about a market, including consumers' needs and wants. Researchers explore the size, characteristics, and potential of the market, which are essential before developing a new
Sampling: Meaning, Concepts and Methods
What's it: Sampling is the process of selecting a subset of the population to use for research. A population can be things or people. In this article, I am specifying this topic with market research. In market research, the