The marketing mix is a framework used by businesses to craft successful marketing strategies. One crucial element of this mix is Place, which encompasses more than just physical locations. It refers to the entire distribution channel, the path a
Place
Market Location: Meaning, Types, Factors to Consider
What's it: A market location is where the company sells its products. Choosing the right one is important as it affects sales and profits, and the resources consumed. Also, each location has inherent advantages and risks.Types of market