In today's dynamic business environment, the marketing mix remains a cornerstone of success. Effective promotion strategies can significantly boost sales, cultivate brand awareness, and ultimately fuel sustainable growth. However, navigating the
Promotion
Above-the-Line Promotion: Meaning, Types and Criteria
What's it: above-the-line promotion refers to promotion through traditional media to easily reach a broad audience. This includes newspapers, magazines, radio, and television. The main advantage of the above-the-line promotion is a wide
Promotion in Marketing: Types, Affecting Factors
What's it: Promotion is a marketing effort to increase public awareness, stimulate people to buy, and increase sales. It may be for product, brand, or company itself. Promotion combines any communication between a business and a potential
Sales Promotion: Importance, How It Works, Advantages, Disadvantages
Sales promotion is one way for companies to generate more sales. It complements other promotion strategies such as advertising, personal selling, direct marketing, and publicity. What is a sales promotion? Why does it matter? Sales promotion is