What's it: A mass market is a large market with little or no difference in tastes and needs between consumers, at least in companies' eyes. The company targets many end consumers and assumes they need the same product and marketing
Mass Market
Mass Marketing: Meaning, How It Works, Advantages and Disadvantages
What's it: Mass marketing is efforts to promote and sell products by targeting the mass market. The mass market is a market where many customers exist in a market with common needs. Companies view consumers in the market as having