Some companies develop a product marketing strategy by differentiating their offerings. While others focus on cost and offer standard products. Both can be successful in gaining a competitive advantage. How did they develop it? What should they focus
Competitive Advantage
Return on Invested Capital (ROIC): Calculation and Interpretation
What's it: Return on invested capital (ROIC) is a profitability ratio to measure how much profit is generated for every dollar invested in the company. We calculate it by dividing net income by the total invested capital, expressed as
Competitive Advantage: Meaning, Importance, How to Measure
Competitive advantage is when a company does business better than their competitors. Not only having excellent operating performance, but these advantages are also reflected in their finances. The company earns higher than the average profitability