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Demographic Segmentation

Demographic: Meaning, Why It Matters, Key Variables

January 21, 2025 · Ahmad Nasrudin

What's it: Demographic refers to a population's characteristics both in terms of size, structure, population distribution, and change. Some of the critical demographic variables include population density, age, marital status, gender, race,

Demographic Segmentation: Variables, How it works and Variables

January 21, 2025 · Ahmad Nasrudin

What's it: Demographic segmentation divides the population in a market into segments based on variables such as age, education, income, and occupation. Then, the company associates these variables with consumer tastes and purchasing

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