Market targeting is about choosing which markets you will serve, how many market segments you will go to, what you will offer, and how to do it.
In general, you can choose between the following three targeting options:
- Concentrated marketing. You choose a specific and clearly defined consumer segment (niche market). For example, you market unique clothing for teenage girls.
- Differentiated marketing. You at least two market segments or target groups and adopt different products and strategies for each. Your market segment is broader than concentrated marketing. For example, you sell clothes for the youth segment, both men and women.
- Undifferentiated marketing. You are targeting everyone, and because of that, we know it as mass marketing. For example, you sell clothes for all ages.