Marketing department structure may vary between companies. For example, a company's units might include sales, market research, promotion, and distribution. In other companies, the units may be based on geographic location, and product handled. In
Organizational Structure
Organizational Structure: Why It Matters and What are the types
What's it: Organizational structure is about how a company is arranged and how certain activities are directed towards achieving organizational goals, including organizing tasks, responsibilities, decision making, workflows, communication
Decentralized Organizational Structure: Advantages, Disadvantages
What's it: A decentralized organizational structure is an organizational structure in which decision-making is delegated as far as possible along the chain of command. In other words, lower-level managers have more opportunities to make
Centralized Organizational Structure: Advantages, Disadvantages
What's it: A centralized organizational structure is an organizational structure in which decision-making is concentrated at the top level. Upper-level managers retain decision-making authority and slightly delegate it to lower levels. The
Project-Based Organizational Structure: Strengths and Weaknesses
What's it: A project-based organizational structure is an organizational structure in which a company organizes its organization around specialized teams working on specific projects. In a simple model, the company takes staff from each
Shamrock Organization: How it Works, Advantages and Disadvantages
What's it: The Shamrock Organization is a model organization with three workforce groups and forms like a shamrock leaf. The three have a main body and are connected, forming a single entity. Although it tends to be theoretical, this model
Matrix Structure: How It Works, Advantages, Disadvantages
What's it: A matrix structure is an organizational structure in which a company organizes its organization based on vertical and horizontal relationships. Vertical and vertical relationships may be based on dimensions such as business function,
Organizational Structure by Region: Advantages and Disadvantages
What's it: An organizational structure by region is an organizational structure in which a company arranges its organization by geographic area or region. Several companies adopted this structure. International companies are one of them, where
Organizational Structure by Customers: How It Works, Advantages, Disadvantages
What's it: An organizational structure by customers is an organizational structure in which the company structures the organization based on the customer groups it handles. It is similar to an organizational structure by products. However,