Marketing department structure may vary between companies. For example, a company's units might include sales, market research, promotion, and distribution. In other companies, the units may be based on geographic location, and product handled. In
Marketing Department
The Four Major Marketing Roles: What Are They?
Marketing plays an essential role in a business. Without this department, businesses cannot sell products. In fact, the company's products do not sell because they are not by consumer needs. The marketing department also plays a strategic role in