What's it: Question mark is a product or business unit with a low market share but in a high growth market. The product has an opportunity to increase market share and dominate the market. The question mark is one of the four categories of
Better knowledge. Sharper Insight.
What's it: Question mark is a product or business unit with a low market share but in a high growth market. The product has an opportunity to increase market share and dominate the market. The question mark is one of the four categories of