Demand analysis is a study of the reasons underlying demand for a product or service. The aim is to estimate and predict customer demand for a product or service in a particular market. That way, the company can anticipate sales and adopt the right
Marketing
Marketing philosophy: Meaning, Importance, and Types
What's it: A marketing philosophy is a fundamental idea that guides a company's efforts to satisfy customers and achieve organizational goals. It is considered first when companies decide how to build their marketing strategy. Each of these
Marketing: Meaning, Function, Philosophy
What's it: Marketing is the activity of a company to identify, anticipate, promote, and sell its products. It aims to satisfy consumer needs profitably.As part of a business function, marketing includes creating, communicating, and delivering