What's it: Market leadership is the ability or action to influence or direct the market. The companies that can do this we call the market leaders, which have the highest market share, and often far ahead of the second-largest players. Companies
Market Leadership
First-Mover Disadvantages: Meaning, Causes
What's it: First-mover disadvantages refer to the unfavorable circumstances or conditions when the firm is first in the market. The first movers were the companies that introduced the product to the market first. Being the first on the market is
Market Share: Meaning, Why It Matters, How To Calculate and Increase It
What's it: Market share shows you how much a company dominates the market. You calculate it by comparing company size to market size, expressed as a percent. You can calculate it using several measures such as sales value, sales volume, number
Market Challenger: Strategy, Good and Bad
What's it: A market challenger is a firm striving to increase its market share and replace the market leader. Usually, they are the second-largest dominant company in the market. They have sufficient resources and capabilities to aggressively