What's it: Advertising is a form of paid non-personal communication transmitted through various media. Its purpose is to inform, educate, or
Advertising
Advertising Agency: Meaning, Types, Department, Source of Income
What's it: An advertising agency is a company specializing in the planning, creation, and placement of advertisements for its clients. It may
Advertising Research: Meaning, and Why It Matters
What's it: Advertising research is a method for assessing and evaluating the efficacy of advertising. This kind of research focuses on the
Advertising Copy: Meaning, Importance, Criteria
Advertising copy or ad copy is a verbal or written component of an advertising message. Have You ever seen classified ads or other advertisements in
Advertorial: Meaning, Characteristics, Advantages
Advertorial is an advertisement presented in the style of journalism. This word combines two words, "Advertising" and "Editorial." Advertising is