What's it: Advertising is a form of paid non-personal communication transmitted through various media. Its purpose is to inform, educate, or persuade the audience to take any action in relation to the product, idea, or service being
Advertising
Advertising Agency: Meaning, Types, Department, Source of Income
What's it: An advertising agency is a company specializing in the planning, creation, and placement of advertisements for its clients. It may also provide other services, such as facilitating the marketing communication process and
Advertising Research: Meaning, and Why It Matters
What's it: Advertising research is a method for assessing and evaluating the efficacy of advertising. This kind of research focuses on the performance of a particular ad or ad campaign. It is also useful for understanding how
Advertising Copy: Meaning, Importance, Criteria
Advertising copy or ad copy is a verbal or written component of an advertising message. Have You ever seen classified ads or other advertisements in newspapers? Well, the words in the ad are ad copy. In digital advertising, this
Advertorial: Meaning, Characteristics, Advantages
Advertorial is an advertisement presented in the style of journalism. This word combines two words, "Advertising" and "Editorial." Advertising is the presentation of material persuasively to the public through mass media to promote goods