What’s it: Market size is how big is total sales of all producers in the market. It is in terms of sales value, sales volume, or the number of customers. We also refer to it as market demand and can refer to current or potential
Knowing the Market
Understanding Market Segmentation: A Guide for New Businesses
If you're starting a business, you've probably heard the term "market segmentation." It's a crucial strategy and involves dividing your target market into smaller groups based on distinctive characteristics, such as income, age, or lifestyle.
Industry Explained: Types, Classification, and How It Works
Industry is the backbone of any economy. It encompasses the vast network of businesses and organizations that produce goods and services. Whether it's the steel plant that manufactures beams for skyscrapers or the bakery that supplies your
How to distinguish consumer goods, semi-finished goods, and raw materials
What it is: Capital goods are man-made items that are used to produce goods or provide services. In getting their benefits, there is no need for further processing. And, they also don't form a component of the output. Examples of capital goods
Consumer Goods: Definition, Types and Examples
What’s it: Consumer goods are goods for end-use by consumers without further commercial process. They range from durable products such as furniture and household appliances, clothing, and electronics, to non-durable products such as food and
Capital Goods: Meaning, Examples, Importance
What's it: Capital goods refer to man-made goods useful for producing goods or providing services. Machinery, buildings, equipment, and logistics vehicles are examples. They are strategic to support production activities. Investing in capital
Privatization Explained: Reasons, Methods, Pros, Cons, Impacts, Examples
Privatization is the process of transferring ownership of businesses from the public sector, run by the government, to the private sector, owned by individuals or companies. This shift can involve anything from airports and utilities to airlines and
Public Sector: Roles, Types of Organization, Pros, and Cons
What's it: The public sector is the economic sector controlled by the state and includes the central government, local governments, and organizations under them. This sector has an essential role in the economy because it has the authority to
Grow Your Business with Effective Market Targeting
Market targeting is crucial in today's competitive business landscape. Understanding and reaching your ideal customers can achieve sustainable growth and maximize your marketing efforts. You can maximize your marketing efforts, optimize resource
Private Sector: Engine of the Economy (Roles, Examples, Organizations, Pros, Cons)
What's it: The private sector refers to the part of the economy outside of government ownership or control. It covers the household and business sectors. Its contribution varies between countries, depending on how close they are to a free market
Services: Definition, Examples, Characteristics, How to Measure
What's it: A service is an intangible product representing any action or activity to provide a solution to another party without involving the transfer of physical goods from the provider to the customer. We can only feel the benefits without
Design mix of product
The design mix refers to three aspects of design that companies need to consider when developing a product. All three are functions, manufacturing costs, and aesthetics. Why is the design mix important? All products have the same goal, which is
Goods: Definition, Importance, Types
What's it: Goods refer to tangible products to satisfy our needs and wants. We can physically see it, touch it, and store it for future use. They can be consumer goods for final use or industrial goods such as raw materials, semi-finished goods,
Product: Types, Why It Matters, and How To Attract Consumers
What's it: A product is anything we use to satisfy a need or want. Marketing experts divide it into two: goods and services. Goods represent tangible products. Meanwhile, services represent intangible products. As proposed by Kotler, products
Business Activities: The Engine of Our Economy (Profit, Jobs, Needs) + Classification
What's it: Business activities refer to any activity involved in producing goods or providing services. These activities can be broadly categorized into different business sectors. For example, some business activities involve extracting metallic
Market: Meaning, How It Works, Types, Structure
What's it: A market is where buyers and sellers trade and exchange. It can refer to a physical location such as a store or an abstract location such as in the foreign exchange market. Transactions can involve goods, services, and money. It usually