Passive exporting

Updated on October 10, 2019 · By Ahmad Nasrudin

In passive exports, exporters wait for orders or find them by chance. They only fulfill orders received. After receiving an order from a foreign buyer, the exporter then sends the product.

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That contrasts with active exports. Exporters actively develop marketing strategies that provide a broad and clear picture of foreign markets. They are trying to find the right buyer. They have clear plans and strategies, including products, prices, distribution, promotion, and research elements.

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