Conglomerate integration refers to a corporate growth strategy in which a parent company acquires or establishes ownership of businesses in entirely different industries. Unlike vertical integration, which focuses on controlling different stages
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Focus Strategy: Dominating Your Niche
In the competitive landscape, a focus strategy can be your secret weapon. It involves targeting a specific niche market and becoming the go-to solution for their needs. This laser focus allows you to develop a deep understanding of your ideal
Marketing philosophy: Meaning, Importance, and Types
What's it: A marketing philosophy is a fundamental idea that guides a company's efforts to satisfy customers and achieve organizational goals. It is considered first when companies decide how to build their marketing strategy. Each of these
Marketing: Meaning, Function, Philosophy
What's it: Marketing is the activity of a company to identify, anticipate, promote, and sell its products. It aims to satisfy consumer needs profitably.As part of a business function, marketing includes creating, communicating, and delivering