What's it: Business-to-consumer (B2C) refers to a business model in which a company sells directly to individual consumers. This term is usually associated with selling via online channels or eCommerce. When a buyer is a company, we refer to it
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Values, Attitudes and Lifestyles (VALS): Categories and Why They Matter
What's it: VALS stands for values, attitudes, and lifestyles, a framework for psychographic segmentation. It combines psychological and demographic characteristics to explain consumer behavior.Under the VALS framework, customers in the
Vertical Integration Strategy: Gaining Control Over The Supply Chain (Examples, Pros, Cons)
In today's competitive business landscape, vertical integration, a strategy where companies expand control across their supply chain, can be a key factor influencing a company's growth and, ultimately, your potential investment income. We'll delve
Behavioral Segmentation: Meaning, Types, Advantages, Disadvantages
What's it: Behavior segmentation divides the market into small, homogeneous groups based on consumers' habit patterns spending their time and money. Consumers in a segment should be similar in terms of their wants, resources, buying attitudes,
Advertising Research: Meaning, and Why It Matters
What's it: Advertising research is a method for assessing and evaluating the efficacy of advertising. This kind of research focuses on the performance of a particular ad or ad campaign. It is also useful for understanding how advertising works
Understanding the Economic Landscape:Â How Macroeconomic Factors Impact Business
What's it:Â Macroeconomic factors are the broad economic forces that significantly influence a company's business environment. External conditions, such as economic growth, inflation rates, interest rates, and exchange rates, can present both exciting
Horizontal Integration: Grow Bigger, Stronger in The Existing Supply Chain Stage
Horizontal integration presents a powerful tool for companies seeking strategic growth. By merging or acquiring rivals within the same industry, businesses can expand their reach and unlock a range of potential benefits. This strategy can reshape
Market Research: Meaning, Why It Matters, Types, And Processes
What's it: Market research is an effort to collect and explore information about a market, including consumers' needs and wants. Researchers explore the size, characteristics, and potential of the market, which are essential before developing a new
Vertical Merger: Gain Control Over the Supply Chaind, Boost Profits (Types, Pros, Cons)
Vertical mergers offer investors a chance to capitalize on companies strategically combining forces across different parts of the supply chain. This type of merger aims to create synergies, improve efficiency, and ultimately boost the merged entity's
Revenue Management: Meaning, Goals and How it Works
What's it: Revenue management is the adoption of a data-driven approach for predicting consumer behavior to maximize revenue. Companies use sophisticated computer systems to analyze consumer behavior, forecast demand, adjust inventory, and set
Promotion in Marketing: Types, Affecting Factors
What's it: Promotion is a marketing effort to increase public awareness, stimulate people to buy, and increase sales. It may be for product, brand, or company itself.Promotion combines any communication between a business and a potential
Porter’s Five Forces: Master Competitive Analysis for Smart Investment Decisions
Porter's Five Forces, a framework developed by Michael Porter in 1979, offers a powerful lens for analyzing the industry dynamics that shape profitability. By dissecting these five forces—the threat of new entrants, rivalry among existing companies,