Demand analysis is a study of the reasons underlying demand for a product or service. The aim is to estimate and predict customer demand for a product or service in a particular market. That way, the company can anticipate sales and adopt the right
Marketing and Sales
Price Discrimination: Meaning, Types, Effects
Price discrimination refers to the practice of charging different prices to different buyers for the same product. Even though the quality and cost of production are the same, the company tries to take advantage of various market needs, for example,
Sales Promotion: Importance, How It Works, Advantages, Disadvantages
Sales promotion is one way for companies to generate more sales. It complements other promotion strategies such as advertising, personal selling, direct marketing, and publicity.What is a sales promotion? Why does it matter?Sales promotion is
4Ps of the Marketing Mix and its Components
4Ps are the four elements of a traditional marketing mix, including products, place prices, and promotions. These variables are strategic elements in delivering superior value to customers and produce successful marketing. Marketers have control over
Brand: Definition, Importance, Type
What's it: Brand refers to the name, logo, term, sign, symbol, or design, or a combination to identify your product. It acts as a differentiator from your competitors' products. Brand image is closely related to the level of credibility,
Marketing philosophy: Meaning, Importance, and Types
What's it: A marketing philosophy is a fundamental idea that guides a company's efforts to satisfy customers and achieve organizational goals. It is considered first when companies decide how to build their marketing strategy. Each of these
Marketing: Meaning, Function, Philosophy
What's it: Marketing is the activity of a company to identify, anticipate, promote, and sell its products. It aims to satisfy consumer needs profitably.As part of a business function, marketing includes creating, communicating, and delivering