A strategic alliance is a collaborative agreement between two or more businesses to achieve mutually beneficial goals. It is distinct from mergers and acquisitions, as it involves separate companies working together without forming a new legal
Growth Strategy
Licensing To Growing Business: Revenue Streams and Global Reach
Licensing is an arrangement whereby a licensor grants another party (the licensee) the right to use its intellectual property rights for a specified period. In return, the licensor receives royalties from the licensee. The agreement can be exclusive
Joint Venture: Benefits, Types, Differences With Strategic Alliance Guide, Advantages, Disadvantages
A joint venture is a business arrangement between two or more partners for a specific purpose. The objective can be working on new projects or other business activities. Each partner contributes resources, owns shares, and agrees on how they will
Conglomerate Integration: Unrelated Businesses, Diversified Supply Chains (Examples, Pros, Cons)
Conglomerate integration refers to a corporate growth strategy in which a parent company acquires or establishes ownership of businesses in entirely different industries. Unlike vertical integration, which focuses on controlling different stages