What's it: Value-based pricing is a pricing strategy in which a company considers the product's benefits to determine its price. From a company
Pricing Strategy
Market-Based Pricing: Types, Factors to Consider, Pros and Cons
What's it: Market-based pricing is a pricing strategy in which a company considers the market situation to set its price. In other words, the
Loss Leader Pricing: Meaning, Pros and Cons
What's it: Loss leader pricing refers to a pricing strategy when a company aggressively discounts the price to stimulate sales. In fact, the
Cost-plus Pricing: Formulas, How to Calculate, Pros and Cons
What's it: Cost-plus pricing is a pricing strategy in which the company adds up the profit margin (markup) to the cost of making the product. This is
Marginal Cost Pricing: How to Calculate, Advantages, Disadvantages
What's it: Marginal cost pricing refers to a pricing approach in which a firm charges a product according to its marginal cost. In this case,
Penetration Pricing: Purpose, Importance, Pros and Cons
What's it: Penetration pricing is a pricing strategy by which a company charges a low price initially and slowly increases it over time. This
Promotional pricing: Meaning, Types, Advantages, and Disadvantages
What's it: Promotional pricing is a pricing tactic to attract interest and increase short-term sales. Companies, especially those in the retail
Premium Pricing: How It Works, Advantages And Disadvantages
What's it: Premium pricing is a pricing strategy in which a company offers high prices for its product quality. The keywords are of high price
Destroyer Pricing: Meaning, How it works, Purposes, Pros, Cons
What's it: Destroyer pricing is a low pricing strategy to drive competitors out of the market. After being expelled, the company can act as a
Predatory Pricing: Meaning, How It Works, Pros, Cons
Predatory pricing is a strategy in which companies set prices very low, far below normal. The aim is to eliminate competition in the market. In