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Pricing Strategy

Value-Based Pricing: Meaning, How it Works, Pros and Cons

Updated on April 15, 2022 by Ahmad Nasrudin

Value Based Pricing Meaning How it Works Pros and Cons

What's it: Value-based pricing is a pricing strategy in which a company considers the product's benefits to determine its price. From a company

Topic: Pricing Strategy, Value-Based Pricing Category: Marketing

Market-Based Pricing: Types, Factors to Consider, Pros and Cons

Updated on April 14, 2022 by Ahmad Nasrudin

Market Based Pricing Types Factors to Consider Pros and Cons

What's it: Market-based pricing is a pricing strategy in which a company considers the market situation to set its price. In other words, the

Topic: Market-Based Pricing, Pricing Strategy Category: Marketing

Loss Leader Pricing: Meaning, Pros and Cons

Updated on April 14, 2022 by Ahmad Nasrudin

Loss Leader Pricing Meaning Pros and Cons

What's it: Loss leader pricing refers to a pricing strategy when a company aggressively discounts the price to stimulate sales. In fact, the

Topic: Loss Leader Pricing, Pricing Strategy Category: Marketing

Cost-plus Pricing: Formulas, How to Calculate, Pros and Cons

Updated on April 13, 2022 by Ahmad Nasrudin

Cost plus Pricing Formulas How to Calculate Pros and Cons

What's it: Cost-plus pricing is a pricing strategy in which the company adds up the profit margin (markup) to the cost of making the product. This is

Topic: Cost Plus Pricing, Pricing Strategy Category: Marketing

Marginal Cost Pricing: How to Calculate, Advantages, Disadvantages

Updated on April 14, 2022 by Ahmad Nasrudin

Marginal Cost Pricing How to Calculate Advantages Disadvantages

What's it: Marginal cost pricing refers to a pricing approach in which a firm charges a product according to its marginal cost. In this case,

Topic: Marginal Cost Pricing, Pricing Strategy Category: Marketing

Penetration Pricing: Purpose, Importance, Pros and Cons

Updated on April 15, 2022 by Ahmad Nasrudin

Penetration Pricing Purpose Importance Pros and Cons

What's it: Penetration pricing is a pricing strategy by which a company charges a low price initially and slowly increases it over time. This

Topic: Penetration Pricing, Pricing Strategy Category: Marketing

Promotional pricing: Meaning, Types, Advantages, and Disadvantages

Updated on April 15, 2022 by Ahmad Nasrudin

Promotional pricing Meaning Types Advantages and Disadvantages

What's it: Promotional pricing is a pricing tactic to attract interest and increase short-term sales. Companies, especially those in the retail

Topic: Pricing Strategy, Promotional pricing Category: Marketing

Premium Pricing: How It Works, Advantages And Disadvantages

Updated on April 15, 2022 by Ahmad Nasrudin

Premium Pricing How It Works Advantages And Disadvantages

What's it: Premium pricing is a pricing strategy in which a company offers high prices for its product quality. The keywords are of high price

Topic: Premium Pricing, Pricing Strategy Category: Marketing

Destroyer Pricing: Meaning, How it works, Purposes, Pros, Cons

Updated on April 14, 2022 by Ahmad Nasrudin

Destroyer Pricing Meaning How it works Purposes Pros Cons

What's it: Destroyer pricing is a low pricing strategy to drive competitors out of the market. After being expelled, the company can act as a

Topic: Destroyer Pricing, Pricing Strategy Category: Marketing

Predatory Pricing: Meaning, How It Works, Pros, Cons

Updated on July 30, 2020 by Ahmad Nasrudin

Predatory Pricing Meaning How It Works Pros Cons

Predatory pricing is a strategy in which companies set prices very low, far below normal. The aim is to eliminate competition in the market. In

Topic: Predatory Pricing, Pricing Strategy Category: Marketing

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