What's it: Glocalization is a strategy of an international company by adapting its methods, products, or services to suit local markets. It is a combination of the words "Globalization" and "Localization." So, in summary, it is a
International Business
Going Global: Meaning, Steps, Strategies and Barriers
What's it: Going global is the company's effort to expand its business reach throughout the world. It not only talks about the customer base but also the production facilities, decision making, management, and revenue. The company
Globalization: Types, Effects, and Driving Factors
Globalization is the process by which goods, services, people, information flow more freely between various countries, making them interconnected and dependent. The process ultimately leads to more significant interaction and integration,
Global Economy: Meaning, Characteristics, Challenges
The global economy has more than doubled in the last two decades, citing data from the World Bank. Nominal GDP increased from USD32.54 trillion in 1999 to USD85.91 trillion in 2018. During the period, we have also seen the spread of the new