What's it: Glocalization is a strategy of an international company by adapting its methods, products, or services to suit local markets. It is a
International Business
Going Global: Meaning, Steps, Strategies and Barriers
What's it: Going global is the company's effort to expand its business reach throughout the world. It not only talks about the customer base but
Globalization: Types, Effects, and Driving Factors
Globalization is the process by which goods, services, people, information flow more freely between various countries, making them interconnected and
Global Economy: Meaning, Characteristics, Challenges
The global economy has more than doubled in the last two decades, citing data from the World Bank. Nominal GDP increased from USD32.54 trillion in