What's it: Business-to-consumer (B2C) refers to a business model in which a company sells directly to individual consumers. This term is usually associated with selling via online channels or eCommerce. When a buyer is a company, we refer to it
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What's it: Business-to-consumer (B2C) refers to a business model in which a company sells directly to individual consumers. This term is usually associated with selling via online channels or eCommerce. When a buyer is a company, we refer to it