What's it: A cash cow is a product or business unit with a high market share in a low-growth market. In other words, a product is in a mature market and has a dominant position, perhaps as a market leader. It is one of four quadrants in the
BCG Matrix
Question Mark in the BCG matrix [Explained]
What's it: Question mark is a product or business unit with a low market share but in a high growth market. The product has an opportunity to increase market share and dominate the market. The question mark is one of the four categories of
Dogs in the BCG Matrix: Meaning, Implications to The Company
What's is: A dog is a product or business unit with a low market share and in a low-growth market. It is one of the four categories of the BCG matrix apart from the star, cash cow, and question mark. Well, I will briefly discuss the
Star in BCG Matrix: Meaning and Implications for Company Strategy
What's it: A star is a product with a significant market share and is in a high-growth market. It is one of four categories in the Boston Consulting Group Matrix (BCG matrix). The other three are: Cash cow - a product with a large market