What's it: A cash cow is a product or business unit with a high market share in a low-growth market. In other words, a product is in a mature market and has a dominant position, perhaps as a market leader.It is one of four quadrants in the
BCG Matrix
Question Mark in the BCG matrix [Explained]
What's it: Question mark is a product or business unit with a low market share but in a high growth market. The product has an opportunity to increase market share and dominate the market.The question mark is one of the four categories of
Dogs in the BCG Matrix: Meaning, Implications to The Company
What's is: A dog is a product or business unit with a low market share and in a low-growth market. It is one of the four categories of the BCG matrix apart from the star, cash cow, and question mark.Well, I will briefly discuss the
Star in BCG Matrix: Meaning and Implications for Company Strategy
What's it: A star is a product with a significant market share and is in a high-growth market. It is one of four categories in the Boston Consulting Group Matrix (BCG matrix). The other three are:Two variables you will need to create a
BCG Matrix
Boston Consulting Group (BCG) matrix or Boston matrix is a management tool for analyzing the performance of a product portfolio or business unit in a company. Boston Consulting Group introduced it in 1970.BCG matrix is useful for you in