What's it: A cash cow is a product or business unit with a high market share in a low-growth market. In other words, a product is in a mature
BCG Matrix
Question Mark in the BCG matrix [Explained]
What's it: Question mark is a product or business unit with a low market share but in a high growth market. The product has an opportunity to
Dogs in the BCG Matrix: Meaning, Implications to The Company
What's is: A dog is a product or business unit with a low market share and in a low-growth market. It is one of the four categories of the BCG
Star in BCG Matrix: Meaning and Implications for Company Strategy
What's it: A star is a product with a significant market share and is in a high-growth market. It is one of four categories in the Boston