The market growth rate shows us the percentage change in market size. It can be positive or negative and varies over time due to several factors such as changes in consumer income and consumer tastes and preferences. Positive growth is more
Market Profile
Competition: Meaning, and Why It Matters
What's it: Competition is when one party tries to win something or be more successful than the other party. Competition between companies means that each party tries to get a more significant share of the market, for example, market share and
Market Growth: Meaning, Importance, Influencing Factors
What's it: Market growth refers to the percentage change in market size over a given period. It is marked by the rise and fall of total sales by all companies in the market. Therefore, growth is an important factor to consider in
Market Size: How to Calculate, Types, Importance
What’s it: Market size is how big is total sales of all producers in the market. It is in terms of sales value, sales volume, or the number of customers. We also refer to it as market demand and can refer to current or potential
Hypercompetition: Meaning, Characteristics, Causes
Hypercompetition brings pressure to big brands like Marlboro and Kraft. Similarly, the presence of online retail also undermines conventional business models. Among them, no one excelled in the long run. Today the company might win, but one more