The market growth rate shows us the percentage change in market size. It can be positive or negative and varies over time due to several factors
Market Profile
Competition: Meaning, and Why It Matters
What's it: Competition is when one party tries to win something or be more successful than the other party. Competition between companies means
Market Growth: Meaning, Importance, Influencing Factors
What's it: Market growth refers to the percentage change in market size over a given period. It is marked by the rise and fall of total sales by
Market Size: How to Calculate, Types, Importance
What’s it: Market size is how big is total sales of all producers in the market. It is in terms of sales value, sales volume, or the number of
Hypercompetition: Meaning, Characteristics, Causes
Hypercompetition brings pressure to big brands like Marlboro and Kraft. Similarly, the presence of online retail also undermines conventional