The Ansoff matrix has advantages and disadvantages. Although simple, the matrix helps companies plan their business growth in the future related to their products and markets. In addition, the matrix provides apparent alternatives for how they
Market penetration
Risks Associated with Four Growth Strategies in Ansoff Matrix
The Ansoff Matrix offers four strategies for growing a business, considering products and markets. We can use this model in strategic planning to get an overview and evaluate growth potential. However, there are some risks inherent in each
Ansoff Matrix: Importance, Four Strategies
What's it: The Ansoff matrix shows you four marketing strategies available based on product and target market considerations. Igor Ansoff, a Russian American mathematician, developed it and published it in a Harvard Business Review article