What's it: Private label products refer to products owned by a company but are not made in-house. Companies procure their products from other manufacturers or manufacturers with contracts under their labels. You can find them in a wide
Brand
Premium Brand: Meaning, Advantages and Disadvantages
What's it: A premium brand is a brand that is positioned to have high quality and price. The company launched it to give an impression of exclusivity, notably to differentiate it from other mass-market brands. Launching a premium
Brand Name: Meaning, Importance, How to Choose
A brand name is a part of the brand that you can spell. That includes a combination of letters, numbers, or words. This combination forms a name that identifies and distinguishes a company's offerings from those of its
Brand: Definition, Importance, Type
What's it: Brand refers to the name, logo, term, sign, symbol, or design, or a combination to identify your product. It acts as a differentiator from your competitors' products. Brand image is closely related to the level of