The parent brand refers to an existing brand that gives birth to brand extension or sub-brand. Examples are Coca-Cola (parent) and sub-brands Coca-Cola Zero Sugar and Diet Coke.
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Parent Brand: Definition
NEW – Economics
Human Development Index: Indicators, Ranking, Benefits, Limitations
What's it: Human Development Index (HDI) is an indicator that tells you the country's social and economic development.
Economic Growth and Economic Development: Their Differences and Relationships
Economic growth has a close relationship with economic development. We need economic growth to support
Economic Growth: Factors, Importance, Impacts, How to Measure It
Economic growth refers to an increase in output in an economy over time. It can be short term or long term. In the short
Gini Coefficient: Meaning, Calculation Method, Data, Pros, and Cons
What's it: Gini coefficient is a statistic of economic inequality in a society. It tells you the distribution of income
Economic Development: Meaning, Goals, and Stages
What's it: Economic development refers to the progress of an economy in terms of quality. It's not just about
NEW – Management
How Do Entrepreneurs Play a Role in Society and the Economy?
Entrepreneurs play a crucial role in satisfying people's needs and wants. In a broad sense, they contribute
Needs: Definition, Example, Type
What's it: Needs means requiring something because it is essential. For example, we need food, water, and shelter
Wants: Definition and Examples
What's it: Wants are hopes to have or fulfill something. If we want something, we expect to be able to buy it and
Intrapreneur: Meaning, Characteristics, Differences with Entrepreneur
Who's it: An intrapreneur, or internal entrepreneur, is an entrepreneur who works within an organization. They are
Social Entrepreneur: Definition, Importance, Characteristics
Who's it: Social entrepreneurs are those who pursue business not to maximize their own profits but to maximize
NEW – Finance
What Are the 3 Stages of Venture Capital Financing?
The venture capital financing stage includes: The three differ based on at which stage the capital is injected
Venture Capital: How It Works, How It Makes Money, Investment Horizon
What's it: Venture capital is capital invested in a new company, startup, or young company, in return for
Leveraged Buyout (LBO): How it Works, Funding Sources, Criteria for Target
What's it: A leveraged buyout (LBO) is an acquisition with debt relied upon to finance the purchase. This strategy
Private Equity Structure and Fee
Private equity is usually structured as a Limited Partnership (LP) or Limited Liability Company (LLC). Under a
Private Equity: Examples, Strategies, Targets, Its Ways To Make Money
What's it: Private equity is an investment vehicle focused on buying shares of prospective private companies to