Mixed bundling is a sales strategy by offering different combinations of products in one package while also selling each product separately. That way, the company can maximize sales and reduce the accumulation of goods in the warehouse.
For customers, they can choose a package or separately. Usually, the price of a bundling product is lower than the sum of the prices of separate goods. For example, a seller offers product A at IDR500 and product B at IDR1,500. And, the company also offers bundling of two products for IDR1,400.