Marketing is about how to exploit and manage the market to generate income. It includes meeting the consumers’ needs and wants and influencing them to buy the company’s products over competitors’ products.
Marketing involves decisions about what products consumers like, at what price to sell, how to attract them to buy, and how to get the goods to them at a minimal cost. Finally, it is also in marketing’s interest to build and maintain long-term relationships with them.
Through marketing, companies identify, anticipate, and profitably satisfy consumer needs. It covers various activities, including:
- Research
- Promotion
- Sale
- Pricing
- Customer service management
- Channel management
- Customer relationship management
Topics on Marketing Management
- Introduction to Marketing
- Commercial vs. Social Marketing
- Consumer Behavior
- International Marketing
- Internet Marketing
- Market
- Market Positioning
- Market Research
- Market Segmentation
- Market Targeting
- Marketing Mix: People, Process, and Physical Evidence
- Marketing Mix: Place
- Marketing Mix: Price
- Marketing Mix: Product
- Marketing Mix: Promotion
- Marketing Objectives
- Marketing Planning
- Product vs. Market Orientation
- Sales Forecasting
New Articles on Marketing Management
- Introduction to Marketing
- Product vs. Market Orientation and Commercial vs. Social Marketing
- Marketing Objectives, Strategy, and Ethics
- Market and Its Features
- Consumer Behavior, Customer Service and Satisfaction
- Marketing Planning
- Market Targeting and Market Segmentation
- Market positioning, Target Marketing, and Product Strategy
- Sales Forecasting and Market Research
- Marketing Mix: Product
- Marketing Mix: Price
- Marketing Mix: Promotion
