What's it: A product is anything we use to satisfy a need or want. Marketing experts divide it into two: goods and services. Goods represent tangible products. Meanwhile, services represent intangible products. As proposed by Kotler, products
Marketing
Network Effects: Meaning, Examples, Importance, How It Works
Network effects are a phenomenon when a product or service becomes more valuable when more people use it. Because it is more valuable, it causes the number of users to continue to grow. So, in this case, the value of the product or service depends on
Hypercompetition: Meaning, Characteristics, Causes
Hypercompetition brings pressure to big brands like Marlboro and Kraft. Similarly, the presence of online retail also undermines conventional business models. Among them, no one excelled in the long run. Today the company might win, but one more
Marketing mix element: People
People refer to those who deal with customers. That is one of the seven aspects of the marketing mix. They are essential for marketing success because their service has a direct impact on customer satisfaction and loyalty. What is the marketing
Advertising Copy: Meaning, Importance, Criteria
Advertising copy or ad copy is a verbal or written component of an advertising message. Have You ever seen classified ads or other advertisements in newspapers? Well, the words in the ad are ad copy. In digital advertising, this section is
Market: Meaning, How It Works, Types, Structure
What's it: A market is where buyers and sellers trade and exchange. It can refer to a physical location such as a store or an abstract location such as in the foreign exchange market. Transactions can involve goods, services, and money. It usually
Brand: Definition, Importance, Type
What's it: Brand refers to the name, logo, term, sign, symbol, or design, or a combination to identify your product. It acts as a differentiator from your competitors' products. Brand image is closely related to the level of credibility,
Marketing philosophy: Meaning, Importance, and Types
What's it: A marketing philosophy is a fundamental idea that guides a company's efforts to satisfy customers and achieve organizational goals. It is considered first when companies decide how to build their marketing strategy. Each of these
Marketing: Meaning, Function, Philosophy
What's it: Marketing is the activity of a company to identify, anticipate, promote, and sell its products. It aims to satisfy consumer needs profitably. As part of a business function, marketing includes creating, communicating, and delivering