Demand creation is an attempt to create the needs, awareness, and interest in a company’s product or service in the minds of potential customers. It is about educating consumers about why they need company products.
The demand creation process involves attempting to describe the problems that the customer might face, introducing the product as a potential solution to the problem, and the value proposition that the company offers. To stimulate interest, companies can also use several ways such as advertising, trials, price discounts, and so forth.
The product may be a new invention that does not found in the existing market. Or, it might be an improved product. Finally, it may also be existing products but are sold to new markets.