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Defensive marketing is a marketing strategy that focuses on protecting the market position rather than expanding the market. It is a common strategy for long-established companies in the market. Companies must maintain the current product position, market share, profitability customer base. If not done, several customers will switch to competitors so that it jeopardizes the company’s business.
What's it: Human Development Index (HDI) is an indicator that tells you the country's social and economic development.
Economic growth has a close relationship with economic development. We need economic growth to support
Economic growth refers to an increase in output in an economy over time. It can be short term or long term. In the short
What's it: Gini coefficient is a statistic of economic inequality in a society. It tells you the distribution of income
What's it: Economic development refers to the progress of an economy in terms of quality. It's not just about
Entrepreneurs play a crucial role in satisfying people's needs and wants. In a broad sense, they contribute
What's it: Needs means requiring something because it is essential. For example, we need food, water, and shelter
What's it: Wants are hopes to have or fulfill something. If we want something, we expect to be able to buy it and
Who's it: An intrapreneur, or internal entrepreneur, is an entrepreneur who works within an organization. They are
Who's it: Social entrepreneurs are those who pursue business not to maximize their own profits but to maximize
The venture capital financing stage includes: The three differ based on at which stage the capital is injected
What's it: Venture capital is capital invested in a new company, startup, or young company, in return for
What's it: A leveraged buyout (LBO) is an acquisition with debt relied upon to finance the purchase. This strategy
Private equity is usually structured as a Limited Partnership (LP) or Limited Liability Company (LLC). Under a
What's it: Private equity is an investment vehicle focused on buying shares of prospective private companies to
