Consumer profile is characteristics or variables that identify consumers. They can be psychographic or demographic variables. Examples are age, gender, education, marital status, occupation, area of residence, social class, and buying behavior.
Consumer profiling helps businesses to find out more about their consumers, who they are, what they buy, and where they buy it. With this understanding, companies can design the right marketing mix.
Importances of consumer profile
Businesses should create consumer profile to identify and measure the habits and characteristics of consumers in the target market. Most marketing strategies fail because they don’t focus on anyone and try to attract everyone. As a result, companies sell products that customers do not need.
Knowledge of profiles is the basis in market segmentation. With the right segmentation, businesses can match their products and services to the needs of consumers, thereby supporting the success of marketing strategies.
The profiles are also crucial in creating an effective advertising campaign. A successful ad must appeal to a targeted audience with particular profiles. Advertisers can set a series of messages precisely to inform, remind customers and, of course, persuade them to buy.