A press release refers to a written statement to inform the media about the company. That can be through a website or conference call. Information can contain new product launches, special events, or company performance.
Press releases are essential in corporate communications. It becomes an integral part of public relations. Good or bad news can spread quickly.
Sometimes, companies don’t need to spread it to all media channels because reporters will usually look for it to become news material. However, it depends on who the company is issuing it and the type of information delivered.
Several other companies sent press release material to journalists and editors. Of course, it becomes material to be distributed to a broad audience.
Usually, a press release will include a quote, have a personal point of view, and may be accompanied by relevant illustrative material. The aim is to reduce the amount of work in following up and presenting stories in the media.
